"Gendered Voices in Children's Television Advertising"--Fern L. Johnson and Karren Young Blog #16

This article brought a lot of things to my attention. I knew that advertising companies blatanly markets countless products to children--something I that I believe is completely ludicrous in and of itself. However, I hadn't thought about the effect of those advertisements outside of the material. I never thought about the fact that children take many of their social cues from television, and now more than ever, advertisements and the media have the power to shape children. It's no wonder that gender biases and female oppression has continued to be such a virus. Children are spoon-fed all of this nearly before they can even talk. It's very sad to think that advertising agencies have so much control over what children believe and how they learn to behave. The article mentions that advertising to children trains them for consumer culture, and that they are a daily part of life for children. It's baffling to think about how many cues children take from what they see in advertisements and on television, and what impact it has on the adults they will become.